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Purpose-driven Audience

STLPR Audience Snapshot

STLPR Audience Snapshot

St. Louis Public Radio is for anybody and everybody. Communities throughout St. Louis, Rolla and Quincy enjoy our freely accessible content. What unites such a broad audience? Learning. Equality. Authenticity. These are some of the values that our listeners share in great propensity and that guide their consumer choices.

Each month, more than 239,000 different people listen to STLPR.

Source: Nielsen Audio PPM, St. Louis Metro, Aug 2022-Jul 2023, M-Su 6a-12m, A18+

Educated
112% more likely to hold a post-graduate degree

Influential
65% more likely to work in management, business or finance

Affluent
53% more likely to earn a household income of $250k+

Cultural
186% more likely to contribute to an arts or cultural organization

Community-Minded
91% more likely to donate money or time to environmental causes

Source: Nielsen, St. Louis Metro, Scarborough R1 2023 Jan 2022-Mar 2023, A18+

Learn More

Thought and opinion leaders rely on STLPR to deliver fact‑based journalism. Download a copy of the STLPR Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

STLPR Media Kit Cover

Photo Credits: Food Truck Friday by Paul Sableman on Flickr; Fountain Scene in Forest Park - St. Louis - Missouri - USA by Adam Jones on Flickr; City Museum by Ryan Dickey on Flickr