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Purpose-driven Audience

STLPR Audience Snapshot

STLPR Audience Snapshot

St. Louis Public Radio is for anybody and everybody. Communities throughout St. Louis, Rolla and Quincy enjoy our freely accessible content. What unites such a broad audience? Learning. Equality. Authenticity. These are some of the values that our listeners share in great propensity and that guide their consumer choices.

Each month, more than 239,000 different people listen to STLPR.

Source: Nielsen Audio PPM, St. Louis Metro, Aug 2022-Jul 2023, M-Su 6a-12m, A18+

112% more likely to hold a post-graduate degree

65% more likely to work in management, business or finance

53% more likely to earn a household income of $250k+

186% more likely to contribute to an arts or cultural organization

91% more likely to donate money or time to environmental causes

Source: Nielsen, St. Louis Metro, Scarborough R1 2023 Jan 2022-Mar 2023, A18+

Learn More

Thought and opinion leaders rely on STLPR to deliver fact‑based journalism. Download a copy of the STLPR Media Kit to learn more about our influential audience.


STLPR Media Kit Cover